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Multitudes contributed to the final document on microtargeting launched by the German Cooperation Agency

Mitigating therisks (1920 x 800 px)
Multitudes contributed to the final document on microtargeting launched by the German Cooperation Agency

Multitudes contributed to the final document on microtargeting launched by the German Cooperation Agency

In mid-May, the report “Mitigating the Risks of Political Microtargeting – Guidance for Policymakers, Civil Society, and Development Cooperation” was officially launched. development)”, run by the German Corporation for International Cooperation (GIZ).

This entity led a working group made up of organizations specialized in the promotion of democracy, digital rights, platform regulation, and the fight against misinformation and disinformation, including organizations with experience in monitoring and investigating digital political campaigns. 

Among the latter, Fundación Multitudes was invited, which has been working intensively on the issue in recent years, through its Women’s Observatory on Disinformation and Democracy. 

The political microtargeting working group was born within the information integrity and disinformation cohort of the Summit for Democracy and began its work at the beginning of 2023. The main objective was to prepare a white paper focused on the global south. Multitudes participated from the beginning in the meetings and shared valuable opinions, to insert the gender perspective and the Latin American perspective.

As the report notes, “Digital technology has revolutionized the way political propaganda is delivered and consumed, giving these campaigns greater possibilities to target and adapt their ads, sending messages to specific audiences, a practice known as political microtargeting (PMT). , political microtargeting). 

“While PMT has potential benefits for society, it also carries significant risks that have not yet been adequately addressed with regulations around the world. “This report offers critical guidance on PMT for policymakers, civil society and other stakeholders, providing recommendations for action and an overview of potential protective measures.”

Review the report “Mitigating the Risks of Political Microtargeting

 

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